Course Curriculum

Every lesson is designed around one principle: learning by doing. You'll complete real projects each week, receive expert feedback, and graduate with a portfolio that proves your skills — not just a certificate.

Module 1: Strategy & Research (Weeks 1–2)

Define your target audience with precision, map the customer journey, and build a marketing strategy grounded in data. You'll audit a real brand and produce a full competitor analysis. Includes 8 video lessons and a strategy workbook. Estimated time: 5–6 hours.

Module 2: Traffic & Paid Acquisition (Weeks 3–4)

Go behind the scenes of profitable Google Search, Display, and Meta ad campaigns. We walk through live account setups, audience targeting, bid strategies, and creative testing. You'll launch your first campaign with a real budget before the module ends. Estimated time: 7–8 hours.

Module 3: SEO, Content & Email (Weeks 5–6)

Learn the 20% of SEO that drives 80% of results: keyword strategy, on-page optimization, link building, and technical fundamentals. Then layer in content marketing and email sequences that nurture leads automatically. Estimated time: 6–7 hours.

Module 4: Analytics, Optimization & Certification (Weeks 7–8)

Build dashboards in GA4, run A/B tests that move the needle, and measure true ROI across every channel. Wrap up with a full-funnel campaign project reviewed by our expert team, then earn your verified certificate. Estimated time: 5–6 hours.